# Giada Tognetto

> Giada Tognetto is a Junior Art Director and Graphic Designer based in Milan, Italy. She graduated in Graphic Design and Art Direction from NABA Milan and works on brand identity, web design, editorial design, packaging, digital advertising and social media content.

- Role: Junior Art Director & Graphic Designer
- Based in: Milan, Italy
- Education: Graphic Design & Art Direction, NABA – Nuova Accademia di Belle Arti, Milan
- Contact: giadatognetto24@gmail.com
- Portfolio: https://giadatognetto.com

## Services

- **Brand design**: From my first ever projects in high school to what I do today, this area of design is truly my favourite topic. You can see some examples of it in most of the projects from my showcase ;)
- **Web Design**: Web design is an essential part of the design world, and the project Decode is a snippet onto what I can do. I design websites and applications, starting by analising the User Experience to then create a pixel-perfect output.
- **Editorial Design**: I have worked both with independent realities and with agencies to create different solutions for different editorial needs. In my highlights you can find Radical Tools, an independent project who needed me to bring to paper it's initiative.
- **Packaging & label design**: Long being an interest of mine, in my career I created assets that range from bottle labels to innovative solutions made from compostable materials. And because why not, a whole lot of stickers!
- **Digital Advertising**: This covers everything you can possibly need in a digital space to make yourself known. Online advertisements of all shapes and sizes, newsletters, website banners, social media partnerships. Still image or video, I can do it.
- **Social media management**: As an certified gen z-er and trend strategy enthusiast, I've got my finger on the pulse of what is needed for a brand to reach their audience on social media, take the project The Outline for example.

## Selected works

- [The Outline](https://giadatognetto.com/works/the-outline) (Social media, 2025; role: Art Director; client: The Outline): Social media art direction for The Outline, an Italian online magazine covering geopolitics, science and culture. Giada designed a reusable Canva template that the magazine's editors can access and adapt on their own, following a “simple but effective” approach that keeps the visual impact intact.
- [AssistAnt](https://giadatognetto.com/works/assistant) (Branding, 2025; role: Graphic Designer; client: AssistAnt): End-to-end graphic design for AssistAnt, a digital AI personal assistant that puts the user at the center. Giada created the brand and its mascot, designed the app's design system, and drafted an editorial plan for the brand's digital communication.
- [Radical Tools](https://giadatognetto.com/works/radical-tools) (Editorial design, 2025; role: Editorial Designer; client: Radical Tools collective): Print editorial design for Radical Tools, a publication documenting workshops that reactivated Radical Architecture in a cloister. Working with the members of the artistic collective, Giada built the layout around red, the event's main colour, together with illustrations by a collective member and photographs by the official photographer.
- [NABA Communication Awards](https://giadatognetto.com/works/nca) (Branding, 2025; role: Graphic Designer (team project); client: NABA – Nuova Accademia di Belle Arti): Visual identity for the NABA Communication Awards event, themed “Of all shapes and sizes”. The team was asked for a pop design usable across all event communication, in both static and video formats, including the category presentations and the final promotional video.
- [Decode](https://giadatognetto.com/works/decode) (AI & web design, 2024; role: Graphic Designer (team project); client: Decode): Digital editorial project for Decode, a publication about neuroscience. With a team of graphic designers and developers, Giada worked on an AI image-generation process that, following a set of visual guidelines, produces the images accompanying each article, and then designed the publication's website.
- [WeArTodini](https://giadatognetto.com/works/wearetodini) (Marketing & strategy, 2024; role: Graphic Designer (team project); client: WeArTodini): Marketing and communication project for WeArTodini, a cultural hub where art meets nature. After a series of consultations with the client, the team defined a set of visual elements (mission, target, logo and moodboard) and applied them to digital and print formats: brochure, website, newsletter, gadgets and social media.

## Tools

- Adobe Creative Suite
- Figma (UX/UI design)
- Canva (social media content)
- Photo and video editing
- Generative AI tools

## Pages

- [Home and about](https://giadatognetto.com): introduction, skills and services
- [Works](https://giadatognetto.com/works): gallery of selected projects